About the episode
In this episode of the BetterBrands Podcast, we look at building a brand identity from a visual perspective. The purpose of brands visual identity is to deliver your message to your target audience with imagery, illustrations and icons. Choosing the right visual identity helps your brand to differ from other brands.

The episode is part of our series "Successful Branding in Seven Days" and this episode is the fifth part.

The steps of building a brand identity
There is a formula for building a brand image (identity), and following it will help you build an attractive brand that your target audience can easily identify with.

The recipe contains:

• Targeting the right audience
• Describe to your customers what the world looks like through your services
• Choose the right design, that suits your brand

As well as lots of other things you'll find out by listening to the episode. Enjoy!