BetterBrands Podcast

Please note, this episode is in Finnish!

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In this episode of the BBP podcast, we are joined by Sanna Laakkio, the Executive Director of MARK, the author of a book called Rohkeasti rehellinen (Bravely honest) and a speaker and advisor to companies on marketing.

Do you need to control things or is it enough to trust that they will go as they should?

By listening to the episode, you will discover Sanna's journey to this day. Sanna talks about her book, which will be published in September and contains a variety of exercises for self-awareness and interaction. The book is perfect for anyone who wants to feel a deeper connection with others.

Why on earth does Sanna see her counterpart in a negotiation situation at the age of 5?  Find out by listening to the episode!

Inspiring listening moments!

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How does it feel not to feel?

In this episode of the BBP podcast, we are joined by Helena Puonti, the leading plastic surgeon, microsurgeon and breast cancer doctor in the Nordic countries. She is known as the developer of the 'Feeling Breast' method, which allows you to restore feeling to a rebuilt breast.

The best global treatment

By listening to the episode, you will get to know Helena's story from childhood to today. What made Helena decide to go into healthcare and why did she specialise in breast cancer and plastic surgery? How did she start her own business and what are the future prospects for the industry? Get Helena's tips for building your brand!

Inspiring listening moments!

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In this episode of the BBP podcast, we meet Eric Baumgardner, co-founder and marketing technology expert of GoMed.

Eric tells us his story of how he decided to go into entrepreneurship and start his own business with his friends. After experimenting in a few different international markets, they ended up in Finland and the business took off. Eventually they sold their company and Eric was left to think about a new venture. Later, GoMed was born.

A bridge between Finland and Africa

GoMed is an online marketplace for safe health products and services in African communities. How was the bridge between Finland and Africa born?

By listening to the episode, you will get to know Eric and the story of GoMed's birth and development, as well as some good tips on how to start a business.

Have an inspiring listen!

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In this episode of the BBP podcast, we meet ParkMan and one of the company's founders and CTO Mikko Juurmaa.

Mikko tells us about the genesis of ParkMan, a parking app that was not the company's first plan of action. What might have been the original business idea behind the company? We also look at the company's internationalisation process and its future prospects.

From start-up to market leader?

Is it worth trusting the initial idea, or is it worth developing it over time? At what stage is it good to expand into international markets, and how to choose them?

Listen to the episode to hear the story of ParkMan's birth and development, and get some good practical tips for setting up a business. 

Have an inspiring listen!

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In this episode of the BBP podcast, we sit down with professional athlete and growth hacking expert Antti Sizko to discuss his strategies for achieving exponential growth in both business and sport. 🚀

Antti walks us through in concrete terms how he built his own success through growth hacking and data. Analysing his own data during his career was an important driver for his own development and helped him to understand, for example, what things need to be improved and how.

How to use growth hacking in sports?
Growth hacking can be used in many different ways to achieve growth, including in professional sport and with your own competences. Growth hacking is a set of measures to achieve the desired results in a systematic way.

Read more about growth hacking here 👉

Here are some teasers from the episode:

• How to measure your own performance
• What concrete tools can be used
• How to measure and optimise your own growth

And many other things you can find out by listening to the episode. Enjoy your listening time!

How much do you about sausages? In this episode we have a special guest, who knows everything there is to know about sausages. Welcome award-winning sausageman Ferenc Vilisics from Feri's Sausages.

Feri's Sausages is one of the best-known sausage brands, producing top quality sausages. Ferenc Vilisics, the company's founder, used to work as a researcher at a university, but ended up making sausages.

Feri talks about what it takes to build a successful brand and what kind of tactics he used.
Here are some topics from the episode:

• What marketing channels were used to build success?
• What were the most effective sales strategies
• How to measure success
• How to partner with the right partners

And lots more to find out by listening to the episode. Enjoy your the episode!

Read more: https://sitely.fi/podcast/episode-9-from-unemployed-to-most-successful-sausageman-in-the-nordics-with-ferenc-vilisics-from-feris-sausages

About the episode
In this episode, we dive into monetising digital services and getting "traction" - in practice, how to get your service to deliver effectively. We'll go through different tactics as well as tools you can use immediately.

This episode is part of our series "A Successful Brand in Seven Days" and this episode is the last part.

How to build a high-converting digital service.
Increasing the conversion rate of your digital services is often even more important than improving your digital marketing. Tactics are often free and only require planning and time to implement compared to, for example, increasing the media budget of digital marketing.

Here are some teasers from the episode:

• Growth hacking tactics - what are they?
• Using analytics - everything has to be based on data
• Offline tactics - can you get customers from outside digital?

And lots of other things you'll find out by listening to the episode. Enjoy!

About the episode
In this episode we explore brandservices, what they are and why your brand should have one and what is high-converting? 

The episode is part of our series "Successful Brand in Seven Days" and this episode is the sixth part.

You'll also get clear five tips to help you implement your own branding.

You might ask - What is a brand service?
A brand service is a digital service platform, the heart of your brand and it's how you acquire engaged customers who will enjoy your services more than once.

Like any other digital service, the implementation of a branded service starts at the design table. However, a branded service differs from a website in its purpose and versatility - it's designed to provide maximum value to it's users and owner (high-conversion rate).

We'll cover the following areas of brandservices

• Sales
• Marketing
• Customer service

As well as other things, which you can find out by listening to the episode. Enjoy!

About the episode
In this episode of the BetterBrands Podcast, we look at building a brand identity from a visual perspective. The purpose of brands visual identity is to deliver your message to your target audience with imagery, illustrations and icons. Choosing the right visual identity helps your brand to differ from other brands.

The episode is part of our series "Successful Branding in Seven Days" and this episode is the fifth part.

The steps of building a brand identity
There is a formula for building a brand image (identity), and following it will help you build an attractive brand that your target audience can easily identify with.

The recipe contains:

• Targeting the right audience
• Describe to your customers what the world looks like through your services
• Choose the right design, that suits your brand

As well as lots of other things you'll find out by listening to the episode. Enjoy!

About the episode
This episode of the BetterBrands Podcast explores storytelling from a brand perspective and how you can use it in your own branding.

With storytelling, you can easily influence the story you invite your buyer personas to tell and how they perceive your brand. In this section, we'll go through what elements, characters, etc. make up a good story and how you can build one yourself.

This episode is part of our series "Successful Branding in Seven Days" and this episode is the fifth part.

The steps of building a brand story
There is a formula for building a brand story, and following it will help you build a brand that is engaging to your target audience and builds awareness.

• Set the scene for the story (location)
• Who is in your story (characters)
• What needs to happen... (taking action, etc.)

And lots of other things you'll find out by listening to the episode.  Enjoy!