BetterBrands Podcast

About the episode
In this episode of the BetterBrands Podcast, we go through who your brand is currently talking to and who it should be talking to. The content closely follows the "buyer persona" and "customer journey" models familiar from marketing and sales. There are many of these models in circulation and the web is full of spin-offs.

Addressing the right target groups is crucial to the success of your brand, so that you can deliver value to those who need your services. To start with, you need to create the right buyer personas based on your brand persona.

Without a brand persona, customer journeys for sales remain very superficial. In this podcast, we go into detail on how you can create your own buyer persona based on your brand personality.

This episode is part of our series "A successful brand in seven days" and this episode is the fourth part.

The steps of the brand buyer persona
There's a formula to building a brand buyer persona, and following it will help you build a brand that's engaging to your target audience and build awareness.

Steps include:

1. Do good background work and find out the demographics
2. Solve your customers problems
3. Building a persona with data...

As well as lots of other things you'll find out by listening to the episode. Enjoy the episode!

About the episode
Successful brands like Airbnb and Nike have a certain way of doing things that contribute to their success and it's not just a big media budget for advertising.

In this podcast, we'll discuss examples of different brands that have used different growth tactics to build their success. The same techniques can be used by any brand, big or small. When done right, there is no barrier to success!

Each episode also comes with a tool to help you put the lessons into practice. The link to the tool can be found at the bottom of the page.

This episode is part of our series "A Successful Brand in Seven Days" and this episode is the third part.

The secret recipe for successful brands

However, success requires doing certain things the right way in order for a brand to be in demand in the market. 

Here are a few examples of the ingredients in the recipe:; 

• Content production and distribution in the right way
• Building competencies around your niche
• Building product and/or service brands

As well as of course there are many other elements that you will find out by listening to the episode. Enjoy your listening time!

About the content of the episode

A brand personality is a set of characteristics that a company's main target audience values and how they want their brand to be perceived. It consists of ways of acting, appearance and, through these, is also reflected in the brand's "behaviour", for example, in its actions and participation in social debate. A company's brand personality can be reflected on by asking, for example, "If the brand were a person, what would it be like?"

A brand personality is made up of five important elements, which, if well managed, will help you build a persona that your target audience will fall in love with.

The episode is part of our series "A Successful Brand in Seven Days" and this episode is the second part. 

3 reasons to build a brand personality 

A brand personality is a critical part of positioning your brand in the marketplace and differentiating yourself. A brand personality humanizes a brand by giving it human-like characteristics and nuances. 

• Contributes to competitiveness
• Increases brand awareness
• Strengthens customer loyalty

And of course much more, which you will find out by listening to the episode.

Discover the 12 types of brand personality

The 12 archetypes help to divide different brands into the "right boxes" that represent certain traits and characteristics.

1. Lover
2. Carer
3. The ordinary citizen
4. Leader
5. Intelligent
6. Innocent
7. Adventurer
8. Outlaw
9. The Trickster
10. Magician
11. Hero
12. Inspirer

Listen to the podcast and find out what kind of personality would suit your brand. 

A brand, big or small, is competing with local and international brands in today's market. As a result, smaller brands often do not have the tools to fight the giants. On the other hand, even a smaller brand can be strong and impressive if the branding work is done successfully.

The purpose of a brand strategy is to set the direction for the brand and create impact with the desired target audience, whether they are consumers or business decision-makers. In many cases, both.

The three cornerstones of a successful brand strategy are:

• Understanding the competitive landscape and thereby differentiating yourself
• Positioning your own services
• Building and distributing the brand message in the right channels