It’s hard to develop a really good elevator pitch. You’ve probably been in this situation. You’re at a networking event, and someone asks you what your product does. Maybe you’ve been trying to clearly convey to potential investors how your product solves a real problem and is better than the competitors.

I’ve been there myself. I was running a Lean Canvas workshop a few years ago when the perfect analogy came to me. You know who absolutely nails the sales message in a short amount of time?

Infomercials.

They’re cheesy. They’re hokey. They julienne fries! But you know what they do really well?

SELL PRODUCTS!

Go to blog.fullcycleproduct.com to download the free Infomercial Madlib template!