Getting to your true motivations and helping others find their unique motivations can be an allusive process. It's so important to know your "Big Why" and to better understand what drives you. What's the process for figuring this out?

The Limbic part of our brain that processes emotion often drives our decision-making, for better or worse. In this talk, we cover how to approach communication differently, to *attract others who already share our existing beliefs. In doing this, we surround ourselves with people who share a similar "Why", or an underlying drive that influences our behavior.