Episode 6 of The Mobile GameDev Playbook looks at player archetypes and motivations and how these essential insights are being factored into game development. The podcast explores how game designers develop insight into their player types, as well as some of the most recent developments in player types and motivation metrics. Podcast guests are Rovio and Fundamentally Games, help provide further insight into their own experiences and what they’ve learnt when it comes to designing games for specific audiences. 

Host Jon Jordan is joined by GameRefinery's Chief Analyst Joel Julkunen as well as Kieran O'Leary, Director of Growth for Games at Rovio and Oscar Clark, Chief Strategy Officer at Fundamentally Games. Kieran has many years of experience marketing and growing mobile games, including five years at Gameloft before joining Rovio. Oscar is a well-known hat-wearer in the world of mobile games and is also the author of the book ‘Games as a Service’. 

Thanks for listening!