What the heck do we mean by Performance Partnerships™? On this podcast episode, Bob Glazer, Acceleration Partners’ fearless founder and managing director, explains what Performance Partnerships™ are and why they will define the future of affiliate (performance) marketing. Prepare to hear some pretty insightful stuff.

In this podcast we discuss:

• What we mean by Performance Partnerships™ • What inspired Bob and team to come up with this concept • Why performance partnerships are like Chianti Classico • The issues performance partnerships solve / how they benefit companies • What should companies look for in performance partners • How to find performance partners

In addition to listening to this episode, which explains Performance Partnerships in great detail, we also have some helpful resources related to this topic on our AP blog:

- Blog post - http://www.accelerationpartners.com/blog/how-we-define-performance-partnerships/

- Bob's Performance Partnerships book page - http://www.accelerationpartners.com/performance-partnerships/