• Introducton
• Colin's experience with Ebay and Cornmarket
• How Ebay contributed to the whole principal of customer reviews and stars
• Lecturing about fashion retail and ecommerce in 3rd level education
• Who are Klarna?
• Global payments and shopping service with 90m plus users
• How Klarna is the alternative way to make payments online in a fun, transparent and engaging way
• Snoop Dogg as a brand ambassador with a quirky, fun  PR campaign
• Important factors are security, trust and fun
• Why Klarna is easy to use, and customer friendly
• People want something different to the credit card experience which is now jaded
• Pay in 3 explained
• All about who pays the fees
• Payment options
• Responsible leading and spending
• Responsible measures in place for things like late night spending
• The Klarna app
• How can Klarna benefit your store? Regular Klarna users tend to shop more often.
• How do Shopify merchants get Klarna?
• Using wish lists
• How merchants get use trigger points to engage with their customer
• The measures in place to deal with fraud  and risk
• Immersive experiences by bringing it all to life
• The next generation of shopping is QVC meets Tiktok

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:  

• Klarna
• Milk Bottle Labs
• Milk Bottle on Twitter