Erin Fraundorf is an innovative orthodontist who has redefined the traditional practice model by emphasizing both the functional and aesthetic aspects of orthodontics through a direct-to-consumer approach. Recognizing the artistry and relationship-building potential in the field, Fraundorf leverages social media and influencer partnerships to reach a predominantly adult clientele, particularly focusing on niche markets such as brides and their partners. Her perspective underscores the importance of aesthetics in orthodontic care, believing that everyone desires a straighter and more beautiful smile, which she addresses by integrating successful services like a whitening studio into her practice. By collaborating with wedding industry professionals and targeting specific audiences, Fraundorf not only adapts to but thrives in the competitive market, setting her apart from conventional orthodontic practices.

Here’s what to expect this episode:

Connect with Erin Fraundorf:

https://www.linkedin.com/in/erinfraundorf/

Connect with Stan Kinder:

https://www.everythingdso.com/

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