The Dopamine-Fueled Drive To Diet Theory postulates that the pleasure derived from the thrill of dieting is so great that when you’re not dieting, your body and mind quietly work (on a subconscious level) to undermine your weight maintenance efforts so that you’ll regain what you lose and have to diet all over again.

In this episode, I do a much better job clarifying this theory, talk in detail about the role of dopamine, and offer actionable advice to overcome this urge to diet!