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Episode #61- Frank Visciano on The 5 Pillars to Building a Course That Sells.
Think you got what it takes to monetize your expertise?
Frank Visciano thinks you do.
And he’s here today to show you EXACTLY how to do it…
…through Udemy’s online education marketplace.
Frank is Udemy’s Director of Content.
ALL courses run by his desk first.
He’s pretty much THE man, and he’s here to guide you into Udemy gold.
Listen as he explains his 5 pillars to building a course that sells.
FIRST… you have the planning stage.
Be. Super. Specific.
Know yourself, know your audience and…
NICHE DOWN.
Udemy is primarily video-based.
As good as your content is, you need a product that’s easy on the eyes and ears.
Production is the SECOND pillar.
And it doesn’t take much…
Got an iPhone and a cheap lav mic?
You’re set.
Make it crisp.
THIRD? Polish it up.
Set up a Udemy Sales Page that… SELLS.
This is where people decide whether to take your course or not.
Having a polished landing page is VITAL.
Udemy courses are dynamic…
…they evolve through the FOURTH pillar… the publishing stage.
Iterate.
Udemy’s handy dandy analytics (included) makes this all too easy.
SEE what works.
Ditch what doesn’t.
But at the end of the day, to be successful on Udemy, you have to be more than just an instructor.
The FIFTH pillar is promotion.
Be an ACTIVE MARKETER.
Create momentum and gain success by being both an instructor AND a marketer.
The opportunities are endless… as Frank says:
“If you can dream it, you can teach it on Udemy.”
Make it happen.
In this episode, you’ll discover:
* how this episode’s information can be used outside of Udemy (learn the fundamentals to building any course)
* the direction in which Udemy is moving (30% of courses are made this way)
* how to avoid getting lost in the shuffle (these 2 things will make your course boring)
* the main ingredients to a kick-ass course description that converts
* how to use parables to talk about your product (what would Jesus do?)
* how 9,000 instructors teach 3,000,000 students spanning from over 190 countries wordwide (and how you too can be a part of this)
* the benefits from BOTH creating a paid course AND a free course.
* how to create well crafted entertaining emails within a B2B industry (don’t be afraid to be yourself)
Mentioned:
* Dan Kennedy
* Udemy Studio Facebook Group
* Udemy Mobile
Intro and outro backing music: Forever More by CREO
Raw transcript:
Download PDF transcript here.
John:Hey, everybody. It’s John McIntyre here, the Autoresponder Guy. It’s time for Episode 61 of the email marketing podcast, the McMethod Email Marketing Podcast, where you’ll discover a whole bunch of stuff, really cool stuff, that’s going to … I hope you just make more money in your business.
Today, it’s going to be the 5 Pillars of Building a Course That Sells with Frank Vi...
View all episodes
By The McMethod Email Marketing PodcastThink you got what it takes to monetize your expertise?
Frank Visciano thinks you do.
And he’s here today to show you EXACTLY how to do it…
…through Udemy’s online education marketplace.
Frank is Udemy’s Director of Content.
ALL courses run by his desk first.
He’s pretty much THE man, and he’s here to guide you into Udemy gold.
Listen as he explains his 5 pillars to building a course that sells.
FIRST… you have the planning stage.
Be. Super. Specific.
Know yourself, know your audience and…
NICHE DOWN.
Udemy is primarily video-based.
As good as your content is, you need a product that’s easy on the eyes and ears.
Production is the SECOND pillar.
And it doesn’t take much…
Got an iPhone and a cheap lav mic?
You’re set.
Make it crisp.
THIRD? Polish it up.
Set up a Udemy Sales Page that… SELLS.
This is where people decide whether to take your course or not.
Having a polished landing page is VITAL.
Udemy courses are dynamic…
…they evolve through the FOURTH pillar… the publishing stage.
Iterate.
Udemy’s handy dandy analytics (included) makes this all too easy.
SEE what works.
Ditch what doesn’t.
But at the end of the day, to be successful on Udemy, you have to be more than just an instructor.
The FIFTH pillar is promotion.
Be an ACTIVE MARKETER.
Create momentum and gain success by being both an instructor AND a marketer.
The opportunities are endless… as Frank says:
“If you can dream it, you can teach it on Udemy.”
Make it happen.
In this episode, you’ll discover:
* how this episode’s information can be used outside of Udemy (learn the fundamentals to building any course)
* the direction in which Udemy is moving (30% of courses are made this way)
* how to avoid getting lost in the shuffle (these 2 things will make your course boring)
* the main ingredients to a kick-ass course description that converts
* how to use parables to talk about your product (what would Jesus do?)
* how 9,000 instructors teach 3,000,000 students spanning from over 190 countries wordwide (and how you too can be a part of this)
* the benefits from BOTH creating a paid course AND a free course.
* how to create well crafted entertaining emails within a B2B industry (don’t be afraid to be yourself)
Mentioned:
* Dan Kennedy
* Udemy Studio Facebook Group
* Udemy Mobile
Intro and outro backing music: Forever More by CREO
Raw transcript:
Download PDF transcript here.
John:Hey, everybody. It’s John McIntyre here, the Autoresponder Guy. It’s time for Episode 61 of the email marketing podcast, the McMethod Email Marketing Podcast, where you’ll discover a whole bunch of stuff, really cool stuff, that’s going to … I hope you just make more money in your business.
Today, it’s going to be the 5 Pillars of Building a Course That Sells with Frank Vi...