Jeff Raider is the co-founder of Warby Parker and Harry's. This episode goes deep in the weeds of building a company and building a brand . We talk about Jeff’s journey building 100 year brands at Warby Parker & Harry’s, mistakes and lessons learned from building and scaling those companies, his philosophy on hiring and firing, and much more. Edited by @AlexKontis Lavish Praise to @JeffreyRaider Constructive Criticism to @Eriktorenberg