Continuing in our Customer Success series, we dive deep into the thoughts of Sam Cummings, Author, Data Scientist, and Customer Success professional, currently working as an Enterprise CSM at LinkedIn. 

Education takes many forms in the world of B2B SaaS Software and Sam takes us on a journey:  How to Inspire, Cultivate, and Distribute Success.  Beginning by telling human stories, anchored in data we can inspire – or connect – with our customers.  Then, we Cultivate the seeds of success, and Distribute that through champions to other networks of people.  

We also delve into what Sam calls “b2c-ification”. This maps to discussions that many of us in both Customer Success and Customer Education are seeing. While we talk about Social Selling or Digital Selling, at the core of this is the human factor.  We connect and share our experiences on LinkedIn, YouTube, and many other platforms

Enjoy this great discussion!