Eric and David wrap up a mini series on sales by discussing non-manipulative selling and concepts from the book Find Your Six: Stop Lead Generating, Start Building Influence by Patrick Kilner.

They discuss the importance of authentic relationship and of creating value for clients. They also discuss how this factors into the valuation of your business.

“Here’s the bottom line: if your business is dependent on a lead gen model, you are fast becoming dispensable when it comes to actually generating business.” – Patrick Kilner

Learn more here:

https://www.findyoursix.com/