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I see that many B2B companies still follow obsolete marketing tactics like:

1. Inquiry form that doesn't book a meeting with your sales rep
2. 8-fields contact form to sign up for the webinar or download an ebook
3. Endless sales qualification
4. Fake urgency
5. Subscribers and contacts that are presented as SQL
All of these create customer friction at every stage of the funnel and lead to missed opportunities.

With Darrell we discussed:

-The typical customer friction points the majority of B2B orgs have, and how to discover them
- How to change the sales-centric mindset of executives?
- How to build a master marketing ops dashboard that aligns marketing, sales and executives?
- How to measure marketing improvements in B2B companies with long sales cycles?
- The right metrics to measure marketing performance

RESOURCES

Darrell on LinkedIn: https://www.linkedin.com/in/darrellalfonso/

Marketing Operations Course: https://www.martechalliance.com/training-courses/elearning-marketing-operations