Dive into the complex world of RFPs and why they fail for CRMs. The conversation is a deep dive into why businesses choose RFPs, where they fail when it comes to CRMs, and suggestions for rethinking the approach. Doug emphasizes moving away from only focusing on technical requirements and points to a more business processes-focused approach.

Not to mention this HOT TAKE🔥from Doug: The best that RFPs fail is when they make it too complicated and you end up not making a decision.

Topics and Questions Covered: 

• Why do RFPs exist?
• Why do RFPs for CRMs often fail? 
• What's wrong with technical requirements? 
• Why don't we throw out the RFP?

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