Restaurant Owners Uncorked

Episode 628: Cracking the Code: How Tiffin Box Makes Indian Food Fast, Fresh, and Mainstream


Listen Later

In this lively Restaurant Owners Uncorked chat, Anesh Bodasing, founder of fast-casual Indian concept Tiffin Box, traces a 30-year hospitality journey that began with an audacious “give me 60 days” pitch to Hard Rock Café in Cape Town, winds through Canada, South Africa, the UK, and South Florida, and culminates in launching Tiffin Box in 2019 (right before COVID), surviving a bruising first year, testing a food hall, shutting the original West Palm store, and smartly pivoting to dense college-town sites (FSU/FAMU in Tallahassee, UF in Gainesville). Framing Tiffin Box as “Chipotle for Indian,” he shares lessons on branding, build-out nitty-gritty, cash-flow reality, and a service-first ethos (own the mistake, fix it fast, win loyalty), while aiming to “crack the code” for mainstreaming authentic, everyday Indian food and ultimately franchising.

10 Takeaways
  1. Bold beginnings pay off: confidence got Anesh his first shot at Hard Rock and set the tone for his career.

  2. “Chipotle for Indian” creates instant understanding for new guests unfamiliar with the cuisine.

  3. Brand words matter: “Americanized” signaled watered-down; switching to “fast, fresh Indian” restored credibility.

  4. Cash flow rules everything during build-out; opening day is the first chance money can flow back in.

  5. Owner vs. operator: the job shifts from running shifts to deciding lights, outlets, signage, leases—every detail.

  6. Pandemic resilience: momentum stalled in 2020, but tight pivots (and lessons from a short-lived food hall) refined the model.

  7. Site strategy upgrade: closing West Palm and targeting student-dense, walkable college corridors increased fit and foot traffic.

  8. Service > food > price: great service makes guests forgiving and price-agnostic; poor service makes every dollar feel worse.

  9. Reviews are a gift: answer fast, fix the problem, and you’ll often create your most loyal fans from a bad moment.

  10. Founder availability matters: post your number, handle issues personally, and build trust at scale.

  11. ...more
    View all episodesView all episodes
    Download on the App Store

    Restaurant Owners UncorkedBy Schedulefly

    • 4.7
    • 4.7
    • 4.7
    • 4.7
    • 4.7

    4.7

    77 ratings


    More shows like Restaurant Owners Uncorked

    View all
    How I Built This with Guy Raz by Guy Raz | Wondery

    How I Built This with Guy Raz

    30,237 Listeners

    THE ED MYLETT SHOW by Ed Mylett | Cumulus Podcast Network

    THE ED MYLETT SHOW

    14,034 Listeners

    A Deeper Dive by Restaurant Business Magazine

    A Deeper Dive

    74 Listeners

    RESTAURANT STRATEGY by Chip Klose

    RESTAURANT STRATEGY

    184 Listeners

    Extra Serving: A restaurant industry podcast by Nation's Restaurant News

    Extra Serving: A restaurant industry podcast

    31 Listeners

    The Megyn Kelly Show by SiriusXM

    The Megyn Kelly Show

    40,430 Listeners

    Acquiring Minds by Will Smith

    Acquiring Minds

    251 Listeners

    Take-Away with Sam Oches by Nation's Restaurant News

    Take-Away with Sam Oches

    17 Listeners

    The Mel Robbins Podcast by Mel Robbins

    The Mel Robbins Podcast

    20,212 Listeners