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Episode 63: Joanna Wiebe on The Rule of One
Today I’m talking with Joanna Wiebe, the founder of CopyHackers.com. CopyHackers is an online resource for everything you need to know about copywriting, including many informative case studies. Her new project, Airstory, is a fantastic content production tool for high-performance writing teams. Joanna taught me how to write effective sales copy and on today’s episode we discuss her Rule of One: how you can make sure that when you do write, your writing is focused on talking to one customer archetype.
Today’s topics include:
The Rule of One: 4-part definition and implementation,
Niched marketing and personalized customer experience,
Creating a reader archetype,
Stages of customer awareness: problem, solution and product,
Big ideas and your promise to the customer,
Analyzing your offer to find missing details,
Questioning common “best practices”
Resources and links:
Double Your Freelancing Academy
Drip Email Marketing Automation - Double Your Freelancing Course
CopyHackers.com
Airstory
Joanna Wiebe - Google+
Joanna Wiebe - Twitter
Joanna Wiebe - LinkedIn
FreshBooks
Like the Podcast? Help us!
If you enjoy the Double Your Freelancing podcast, support us to keep it going!
Subscribe on iTunes
Leave us a 5-star review on iTunes
Share the podcast with your friends
View all episodes
By Brennan Dunn, Zach Swinehart
4.9
7777 ratings
Today I’m talking with Joanna Wiebe, the founder of CopyHackers.com. CopyHackers is an online resource for everything you need to know about copywriting, including many informative case studies. Her new project, Airstory, is a fantastic content production tool for high-performance writing teams. Joanna taught me how to write effective sales copy and on today’s episode we discuss her Rule of One: how you can make sure that when you do write, your writing is focused on talking to one customer archetype.
Today’s topics include:
The Rule of One: 4-part definition and implementation,
Niched marketing and personalized customer experience,
Creating a reader archetype,
Stages of customer awareness: problem, solution and product,
Big ideas and your promise to the customer,
Analyzing your offer to find missing details,
Questioning common “best practices”
Resources and links:
Double Your Freelancing Academy
Drip Email Marketing Automation - Double Your Freelancing Course
CopyHackers.com
Airstory
Joanna Wiebe - Google+
Joanna Wiebe - Twitter
Joanna Wiebe - LinkedIn
FreshBooks
Like the Podcast? Help us!
If you enjoy the Double Your Freelancing podcast, support us to keep it going!
Subscribe on iTunes
Leave us a 5-star review on iTunes
Share the podcast with your friends
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