In this episode of the Scaling Japan Podcast, we welcome Robert Purss, Founder and Managing Director of McLaren Group, a Tokyo-based bilingual Marketing Consultancy offering end-to-end services including Marketing Strategy, Consumer Research, and Business Development. With over 15 years of experience, Robert's professional journey includes key marketing roles with global giants such as Nielsen, Reckitt, and Perfetti van Melle, managing renowned brands like Veet, MediQtto, and Mentos. Having overseen the localization and launch of over 50 products in the Japanese market, tune in as Robert joins us to share insights on aspects involving marketing agencies, various agency types, and the pros and cons of agencies of different sizes. Don't miss Part 2, where we'll delve into choosing the right marketing agency!

Links from Guest Appearance:

⁠LinkedIn⁠

McLaren Group Marketing

Marketing Agencies Presentation Slides

Show Notes:

00:00: Introduction

2:04: What is marketing to you?

4:40: What is a marketing agency?

5:31: What are some marketing agency types?

6:38: What do marketing agencies do?

16:09: About freelancers

17:34: Pros on freelancers

19:55: Cons working with freelancers

20:56:  Production companies

21:50: Pros of production companies

23:15: Cons of production companies

27:34: About small-sized agencies

28:42: Pros of small-sized agencies

29:38: Cons of small-sized agencies

34:42: About mid to large-size agencies

36:58: Pros of mid to large-size agencies

37:41: Examples of mid-sized agencies

42:09: Differences between mid and large-size agencies in terms of their services

44:24: Agency types and impact on media

45:18: Diving into paid media

Coaching with Tyson

Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 dollars with his coaching and advisory services.

⁠⁠⁠⁠Visit here to learn how he can help⁠⁠

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