Ever had a client that just doesn't click with you? Or one that feels like a dream to work with? Dive into this episode as we unravel the magic of familiarity and how it can transform your business relationships. Discover why some clients feel like a perfect match, while others seem like a constant struggle. We delve deep into the psychology of connection, the importance of aligning values, and the subtle art of storytelling that can make your brand resonate with your ideal clients.From the brainwave synchronisations of storytellers and listeners to the power of shared hobbies, learn how to create that instant "I feel like I know you" connection with potential clients. Whether you're a builder looking to attract the right clientele or a business owner aiming to stand out in a crowded market, this episode is packed with insights that can revolutionise your approach.