This month’s audio interview is with my friend Ron Sheetz about, “How to Differentiate Your Practice.”  

Ron and I have a long history. We spend the hour talking about the power of testimonials and story telling to communicate about and differentiate your practice. 

Just a few of the topics we discuss are: 

A Solo Doc’s First and Most Important Job 

Differentiate or Die (Jack Trout & Al Ries) 

How Dentistry Equates Transformation 

The Transfer of Trust Triangle 

How to Establish a Preponderance of Proof 

Why Stories are so Powerful 

The Top 4 Mistakes Dentists Make With Patient Testimonials  

How Just One Aspect of Your Story Can Connect You With Prospective Patients  

How a 2-Chair GP Changed Her Philosophy Toward Marketing & Story-Telling and Changed Her Practice (This year she'll sell her practice and start enjoying her comfortable post-dentistry plan)  

How Every Practice Can Employ 'Disney-Style' Marketing To Prepare New Patients and Increase Case Acceptance (Plus Virtually Eliminate No-Shows)  

And, much, muchmore. . .