The Jerry Jones Direct Radio Show

Do I really need to say more?
It IS possible to earn more by working smarter.
In today's show, I dive in with Dr. Ron Schefdore on some of the traits required to make this work.
Don't listen just once, ok?
To learn more about today's guest, Dr. Ron Schefdore, visit this link.
To learn more about Jerry Jones Direct, just visit my site.

Support the show

We all know the drill by now. Dentistry as we knew it pre-March 2020, was shuttered and from about early March, depending on where you live, to NOW... nearly the end of May 2020, the vast majority of dental practices nationwide have either only seen emergency patients or none at all. 

Now, things are starting to open up and get back to normal.

So, I went to one of my Members, Dr. Sean Tarpenning, to see what he did during the shutdown, what he's doing now and what the future looks like.

This is a crucial show for you to tune into and catch. There are lessons o' plenty from this Eau Claire, WI dentist. 

His message offers hope, strategy, and demonstrates GRIT. 

You'll learn:

• What Sean and his team did to keep their team involved and ready to come back
• What they did to keep patients in the loop
• How they re-opened this week
• How they are sourcing PPE
• And, the real value of leadership and culture in times of adversity and frankly, an unknown future.

I can't encourage you enough to listen in, now!

For more information about Jerry Jones Direct and what we offer dentists, head on over to our website, jerryjonesdirect.com, to learn more.

Support the show

Wondering what COVID means for the value of your practice?

Wondering what it will mean if you are an associate?

What about... Considerations when communicating with patients?

All this and more in this brand-new, straight-to-the-point episode with Timothy Brown and Jerry Jones! Listen in, now!

To learn more about Canada's #1 Practice Brokerage, ROI Corp, go to http://www.roicorp.com

To learn more about Jerry Jones Direct, go to: http://www.jerryjonesdirect.com

Support the show

My guest on the show today is Dr. Ginger Bratzel - former practicing dentist with the love of marketing her blood. The first time I met Ginger, I said, "You are a dentist in a marketer's body!" And, it's exactly why today she spends her time helping dentists with marketing strategy. In our time together, we discuss a wide-ranging number of topics to include:

• Would you rather have a new patient or an existing patient?
• What's working now to attract AND keep patients?
• What is and how you can leverage "stories" to grow your practice
• CNEs and how they impact your practice
• The long-term view vs. the short-term
• And much more

Join Ginger and I on this fun, winding, and informative episode to take your practice to higher new patient highs and to KEEP your existing patients plugged in!

To learn more about Ginger, you can reach her at http://gingerbratzel.com/

Support the show

My guest on today's show is Dr. Bob Kohnle. Bob is the Founder and CEO of Aliat, a PEO (professional employer organization) based right here in Oregon. Aliat is a professional back-office suite with everything you need to manage your HR, Benefits, and Payroll – with affordable, 5-Star healthcare coverage. All in one place. Bob's background in hospital work, business administration, operating his own private practice and battling with insurance companies gives him a unique view and skillset to understand the day-to-day challenges and provide solutions to professional practices. We know that keeping great employees is a challenge in today's low-employment environment. In this podcast episode, Bob and I discuss what keeps great employees with you, for the long term, and, how you can provide services to compete with Big Box or Big Chain Dentistry. Enjoy the show! To learn more about Aliat, and contact Bob, you can reach them at https://myaliat.com/

Need help marketing your practice? Attracting more new patient referrals and improving retention? Join Jerry's Profit Insiders here: https://jerryjonesdirect.com/

Support the show

My guest on today's show is Doug Fettig, CPA, MBA. Doug is with the startup, HPA, or, Health Professionals Alliance out of Lake Oswego, Oregon. I met Doug over a year ago and he was part of the Pacific NW Dental Tour 2019 - a roadshow where we took continuing education to some of the secondary markets in Oregon and Washington.
In this episode, you'll learn how to put your dormant practice equity to work in a public company. It's a cool concept you've got to hear about.
You and I both know that equity is typically only paid out when you sell. Well, what if you could take advantage of that equity along the way? Tune in to this episode to find out how and to learn more!

Support the show

In this episode, Mr. Luke Kapper, a VP with Bank of America who's done more than a HALF-BILLION in dental loans, presents information dentists need to know about lending in the current economic environment.

We cover: 

• The state of the current lending environment
• Why BofA loves dentists
• What a changing economy means for lending to dentists
• If you're debt averse - learn what roles debt and banking play in growing your practice(s)
• What bankers REALLY love: CASH _______.
• When to talk to transition experts if you’re thinking of buying, retiring, etc.
• And, much more!

Note, there are some technical glitches on occasion. Our network was experiencing some issues during the recording. Our apologies.

Support the show

If you think dentists have it rough when it comes to PPOs “owning” your practice from a financial standpoint…and if you question who you are working for sometimes (PPOs?), then this episode of the Jerry Jones Direct Radio Show is for you!

The reality is this: Independent physicians are 95% insurance-driven. He who controls the purse strings owns the process. And, in the PPO-Dentist relationship, that most often is going to be the PPO. Your leverage is minimal and worse, your patients believe the PPOs have their best interest in mind. Unfortunately, they do not. By definition, they are in business to make a profit and so profit becomes their primary motivation. Let’s not kid each other. You are not their primary interest. YOUR patient is not their primary interest. They are their primary interest.

To grab a different and sobering perspective about shedding the shackles of PPOs, I recently corralled my personal physician, Matt Bain, MD, of Albany, Oregon, to discuss the benefits of an in-office membership program – one that does NOT consider PPOs, HMOs, Medicare or Medicaid. 

If you’ve considered or have added an in-office membership type program to your practice (I created one of the first ones over 15 years ago for my own dental office – knowing that uninsured patients would flock to it and they did), or you’re curious how it works, are maybe even tepid about it or scared to death what it might do to your practice, this podcast will be a major help in overcoming the internal objections, the process, the pathway, and much more.

Matt and I spend over an hour diving in – he reveals his concerns about in-house programs, his decision making process (INVALUBLE) used to integrate the program in a medical practice (which scares the living daylights out of most physicians due to the unknowns and uncertainty), how he determined the cost of the program (HINT: You have to know your cost/procedure in your practice and 99.9% of dentists do NOT know the cost to deliver a given procedure in their practice, and that is something you MUST be armed with before integrating such a program) and much more.

This episode will give you a new and far superior way to evaluate the pros and cons for your unique practice to help you determine if this is a model you should consider.

From my perspective, it’s a no-brainer and for 15 years, we had patients that loved it. Odds are, you will too.

 If you are interested in learning more about integrating a program like this in our practice, reach out to me – you can contact me through my website: https://jerryjonesdirect.com or, just call my office for fastest service and ask for me: 503-339-6000.

Support the show

“Windows [Microsoft] can’t evolve without programmers. But bacteria evolve by themselves in minutes. What do bacteria know that we don’t?” - Perry Marshall

Jerry’s podcast Guest for the next series of 3 shows is none other than Perry Marshall. Perry wrote THE BOOK on Google Adwords. He wrote THE BOOK on 80/20 marketing. He’s written a number of other books, too, including his latest, “Evolution 2.0: Breaking the Deadlock Between Darwin and Design.” Perry most recently appeared at the infamous Royal Society in Great Britain, where he appeared with Oxford Professor Denis Noble to announce the increased purse of $10,000,000. And that dear listener, is what he and Jerry discuss in this series of podcasts. Join in as Perry takes you through a fascinating journey to his most recent project, Evolution 2.0 and learn more about Perry’s legit $10,000,000 prize. More information on Perry and the EVO 2.0 project can be found here: https://evo2.org/

Support the show

“Windows [Microsoft] can’t evolve without programmers. But bacteria evolve by themselves in minutes. What do bacteria know that we don’t?” - Perry Marshall

Jerry’s podcast Guest for the next series of 3 shows is none other than Perry Marshall. Perry wrote THE BOOK on Google Adwords. He wrote THE BOOK on 80/20 marketing. He’s written a number of other books, too, including his latest, “Evolution 2.0: Breaking the Deadlock Between Darwin and Design.” Perry most recently appeared at the infamous Royal Society in Great Britain, where he appeared with Oxford Professor Denis Noble to announce the increased purse of $10,000,000. And that dear listener, is what he and Jerry discuss in this series of podcasts. Join in as Perry takes you through a fascinating journey to his most recent project, Evolution 2.0 and learn more about Perry’s legit $10,000,000 prize. More information on Perry and the EVO 2.0 project can be found here: https://evo2.org/

Support the show