Jim & Nathan discuss ways to manage the “down side” of building the business. They offer tips for diversifying your marketing streams, pricing, membership opportunities, and adding additional sites.

00:45  P24 Question: Brand Deals for YouTube Reviews
04:45  P24 Question: EAT for Multiple Sites
05:50  Protecting the Down Side
08:29  Membership
11:42  Diversify Marketing Streams
13:04  Pricing for Sustainable Audience
16:05  Additional Sites
18:51  Buying a Site