James Nord is the founder and CEO of ambassador marketing company, Fohr. Along with running a company of 40 employees James also created Deux North with his brother Dylan which paved the way for many of the adventure cycling content creators that we are familiar with today. James and I covered the gamut of experiences that led him to create the first influencer platform in the world which now supports more than 100,00 influencers. This was an incredible conversation of experience, growth, fear, trial & error and, of course, a passion for cycling and fashion.