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Episode #66: Use win-loss interviews to replace intuition-based decisions with data-driven insights
In this episode of The GTM Pack podcast, we interview Joshua Fryszer, Owner at Aha! Research based in Melbourne, Australia.
In this conversation, we dig into:
š” What win-loss analysis is & why should PMMs conduct them
š” Why customer/prospect research is so important to revenue growth
š” How to determine, externally communicate, & train others on the voice of the customer/prospect
& more!
#gtm #productmarketing #marketresearch
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By AssetmuleIn this episode of The GTM Pack podcast, we interview Joshua Fryszer, Owner at Aha! Research based in Melbourne, Australia.
In this conversation, we dig into:
š” What win-loss analysis is & why should PMMs conduct them
š” Why customer/prospect research is so important to revenue growth
š” How to determine, externally communicate, & train others on the voice of the customer/prospect
& more!
#gtm #productmarketing #marketresearch