Discover the secrets behind Coca-Cola's massive global logistical reach in this insightful episode of Youthquake. Learn how Coca-Cola's supply chain management and logistics have made it the world's leading soft drink company, with over 10,000 Coca-Cola soft drinks consumed globally every second. Let’s examine Coca-Cola’s supply chain management and the strategies that contribute to Coca-Cola's success. From local sourcing and real-time visibility to route optimization and advanced automation, this episode delves into how Coca-Cola maintains an efficient, resilient, and expansive supply chain network. Understand the technologies and innovative practices that enable Coca-Cola to deliver products seamlessly across the globe, ensuring consistent quality and availability. Tune in to uncover the remarkable logistics behind one of the world's most chosen consumer brands and gain insights into how Coca-Cola continues to stay ahead in the competitive beverage industry. Have a listen and let’s discuss it!