When’s the last time you ran a direct mail campaign?

Never?

Then chances are you’re missing a key ingredient to a concrete online biz:

The direct mail MINDSET.

Craig Simpson KNOWS direct mail.

He’s been in the game for 20 years.

So what’s he think about today’s online marketing?

Not. Enough. Direct. Mail.

All online marketing NEEDS at least one direct mail campaign…

…big or small.

Not only will you see your big promos get BIGGER,

And your product launches transformed into money engines,

But the mindset that comes along with –

…is IRREPLACEABLE.

You end up with a more SOLID business.

Once you achieve that mindset…

…get ready to step your game up –

because that’s where it’s headed.

And same with your revenues.

Tune-in to this episode and find out WHY you want these harder-to-aquire customers,

As well as Craig’s step-by-step rundown that will get you going TODAY.

 

In this episode, you’ll discover:

* how direct mail will make everything you do online more successful

* what Google can teach you about killer direct mail campaigns (yes, Google… go outside and check your mailbox)

* how stupidly simple it is to get a brilliant DM campaign up in no time (no need to hire Craig either)

* the surefire method to creating killer ideas within any niche

* the little-known differentiator between direct mail and online marketing (a single word will make it all click)

* how one question maximizes your testing efforts (split test your heart away without wasting money)

* how not to be yet another online one-hit-wonder (a longevity technique keeps you successful… forever)

* that you can create lifetime customers with a simple pitch (craft it with ease through two must know tips)

* how to tap into your prospects emotions (might not be easy… but it’s crazy effective)

Mentioned:

* The Direct Mail Solution – Authored by Craig and Dan Kennedy

* Perry Marshall

* Gary Halbert

* Google 

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

Download PDF transcript here.

John McIntyre:Hey, it’s John McIntyre here, the Autoresponder Guy and it’s time for episode 67 of the McMethod Email Marketing Podcast where you’ll discover one fairly simple thing: How to make more money with every email you send whether it’s with autoresponder or sales funnels, blah, blah blah, all that stuff. Today I’ll be talking to Craig Simpson. Craig is a well-known direct marketing consultant and coach. As he had for you aid us at direct mail service and I wanted to get him on the show to talk about some of his direct mail stuff and how it relates to email marketing. 

Now specifically we’re going to talk about the direct mail mindset and how that applies to email. Some really interesting insights here, the testing mindset. Now I mentioned this before it’s absolutely imperative, it’s essential that you learn this,