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Episode #67: How to excel as a B2B marketing executive in 2024
In this episode of The GTM Pack podcast, we interview Ali Jawin, SVP, Head of Global Marketing at Outreach.io based in New York, New York.
In this conversation, we dig into:
💡 What is top of mind for SVP of Marketing in 2024, & how do marketing teams navigate through the uncertainty
💡 Why are AI-powered sales tools so important & in what ways should GTM organizations leverage them
💡 How the consumerization of B2B marketing has impacted the use of sales enablement tools like Outreach.io
& more!#b2b #gtm #marketing #ai #leadership
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By AssetmuleIn this episode of The GTM Pack podcast, we interview Ali Jawin, SVP, Head of Global Marketing at Outreach.io based in New York, New York.
In this conversation, we dig into:
💡 What is top of mind for SVP of Marketing in 2024, & how do marketing teams navigate through the uncertainty
💡 Why are AI-powered sales tools so important & in what ways should GTM organizations leverage them
💡 How the consumerization of B2B marketing has impacted the use of sales enablement tools like Outreach.io
& more!#b2b #gtm #marketing #ai #leadership