✨ In this episode of Above the Fold, I sat down with Keri McGee, CMO of Attentive and a cx-to-marketing powerhouse, to talk about why good customer experience isn’t enough anymore—and what today’s best brands are doing to actually stand out. 📱💡

📊 The real reason 97% of brand messaging still looks like 2013

📦 How brands like UGG and OLLY are making omnichannel work—for real

🤖 Why AI isn’t the enemy (and how it’s already outwriting your content calendar)

📈 What orchestration looks like beyond just SMS and email

🧠 How to use data smarter—even if you’re just getting started

🛍️ What customer experience looks like in a mobile-first, AI-powered, “I want it now” world

👉 Hit play for insights on personalization, retention, and what modern lifecycle marketing requires in 2025.

📲 Follow Keri:

LinkedIn: linkedin.com/in/keri-mcghee/

📲 Check out Attentive:

Website: attentive.com

Instagram: @attentivehq

✨ Want More Like This?

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👋 Connect with Jess:

 • LinkedIn: linkedin.com/in/jess-cervellon 

 • Twitter: x.com/jesscervellon 

 • Instagram: instagram.com/jess.cervellon 

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