While the term Go-to-Market (GTM) Strategy has been around since the beginning of business-time, people have become fascinated with how it works. This term has gone from forever existing to being brand new, so today Doug and Jess are digging into what GTM strategy really is.

Questions/Topics Addressed: 

• How does Doug define GTM strategy? 
• 5 Questions that You Need to Answer to have a GTM Strategy
• Would you rather have good strategy or good execution? 
• How often should you be talking about your GTM strategy?

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Thanks for listening and remember to just say no to shitty RevOps!