One of our favorite pastimes was snatched away when the pandemic brought film exhibition to a halt. When movie theatres closed studios had to adapt and develop new distribution strategies and revenue streams. Countless companies felt the effects. Cliff Marks (National CineMedia) and Bruce Friend (Screen Engine/ASI) lead companies which are critically tied to the motion picture business. As a revamped summer movie season kicks off these executives discuss their respective challenges, the current state of movie going and what lies ahead.

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