1.) Introduction to Alex, who are away from the athlete / business owner? If someone was going to meet you outside the office, or outside the gym… what would they expect?

2.) Let’s talk Reform, starting with the name… what was the reason for calling the company that, and who are you as a team?

3.) We spoke many months ago, but only recently started working together… what was the reason for crossing the line, making the investment and asking for help? Because I can guarantee there are 100s of high performance directors in the same spot

4.) What does being a director mean to you? It’s clear to see you walk the walk, talk the talk, but when it comes down to managing the business and the people within it, it’s clear to see you’re as invested into them as they are to you

5.) Let’s bring the future into reality, Ben & Alex breakdown of exactly what REFORM is about to do in the next 5 months, breakdown of how to build, manage and scale an already successful high performance team