Why do people LOVE and CHERISH certain objects? What is it about those objects exactly?  If we can figure this out, perhaps we can use these guiding principles to guide the things WE MAKE, becoming treasured heirlooms instead of disposable goods.  This has far reaching implications for humanity at a time where resources are being depleted, pollution is impacting everyone, and our society treats nearly everything as disposable.   

This topic has been pioneered by the research of Jonathan Chapman, professor at Carnegie Melon School of Design, in his book "Emotionally Durable Design: Objects, Experiences & Empathy."  Our very own host, Mary Tsai, was a graduate student in Jonathan's lab, studying with him for a number of years.  Mary is the perfect person to take us through this important and fascinating topic.

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