In this episode of Advisor Lab, we sit down with Kelsey Murray, Global Head of Social Media at Nasdaq and former Senior Strategist at Northwestern Mutual.

We dive into her experience building a marketing program from the ground up at Thrive Global and how she applied her learnings to the marketing approach at LearnVest and Northwestern.

We also cover how social media is playing a larger part in marketing now more than ever, and how investor education is critical to any marketing program.