<p>Hello and welcome back to the Marketing Jukebox Podcast. On today’s show we are joined Allison Smith Terrey from Pitney Bowes, where she is the former Vice-President of Global Marketing Operation. In our conversation, Allison explains the vital role that marketing operations plays at Pitney Bowes and just how the process of connecting it with other teams works.</p>

Hello and welcome back to the Marketing Jukebox Podcast. On today’s show we are joined Allison Smith Terrey from Pitney Bowes, where she is the former Vice-President of Global Marketing Operation. In our conversation, Allison explains the vital role that marketing operations plays at Pitney Bowes and just how the process of connecting it with other teams works.

Episode 7 - How to think about revenue attribution

Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies.  Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

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Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies. Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

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Episode 7 - How to think about revenue attribution

Episode 7 - How to think about revenue attribution