Hopping on board the Hype Train and thoroughly reviewing the service! Why hype can make web3 look bad, the complexities of being British in a hype-space, the need for niche and content when you get behind it all. Enthusing about two fashion-based projects I find easy to hype, demonstrating the art of word of mouth, and fearing that it's all gone a bit web2 amidst the fears of bear territory.