In Episode 7 of Greenway Audio Magazine, hosts B.E. Dunn and Tim Pickett dive deep into Missouri’s cannabis industry, analyzing February sales data, market trends, and shifting consumer behaviors. Special guest Laurie Parfitt, fractional CMO at Headset, joins the conversation to break down Missouri’s rapid market growth, top-performing brands, and the rise of infused pre-rolls and disposable vapes.

Tim and B.E. also tackle one of the biggest misconceptions in cannabis—does high THC percentage actually equal better quality? They discuss why terpenes, cannabinoids, and the entourage effect play a bigger role in the overall experience and effectiveness of cannabis products.

Plus, they highlight St. Patrick’s Day promotions, upcoming industry events, and the continued rise of Missouri’s independent operators alongside major cannabis brands.