In this episode of Fashionable Awkward, we discuss the intriguing topic of Phygital fashion. We will be diving deep into the world of phydigital fashion. Well as the name suggests. ‘Phygital fashion’ is the amalgamation of the digital and physical world in the fashion industry. Stay tuned as we dive deep into that how Phygital fashion came into being? How & why it is essential today & What the future of Phydigital fashion holds for the world.