Today we are joined by an amazing guest Sumedha brand head & co-founder of Whe. We spoke about Eco - Friendly & handmade lifestyle jewellery, Whe is a women-run business which has supported the marginal communities in India & all about sustainable business & consumer practices. We'll discuss the ins and outs of sustainable jewellery in India.
Follow Whe by Abira
Website – https://www.whebyabira.com/
Instagram – https://www.instagram.com/whebyabira/
Facebook - https://www.facebook.com/whebyabira
Youtube - https://www.youtube.com/channel/UCHBGSuGKRR7o_3ClWApUy0A
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Apple podcast - https://podcasts.apple.com/us/podcast/fashionably-awkward/id1553430375
Whe is a jewellery & lifestyle brand started in 2020, by founder Priyanka Khandelwal. WHE stands for Made by Women, Handmade and Eco-friendly. It is a design-driven, ethical fashion brand, committed to bringing marginalized families out of the poverty cycle and inspiring consumers to buy eco-friendly and handmade products. The brand ensures a fair family investment in education, health, and savings by adding mothers to the workforce and doubling their family income. The brand has also helped many families during the pandemic by supporting women who had lost their domestic jobs.
The brand works with many different eco-friendly, sustainable materials like discarded fabric, waste wood, jute etc and upcycles them into jewellery using various hand techniques of artisans like hand embroidery, block printing, hand braiding, macrame etc. Today the brand has empowered more than 180 Women & trained over 500 to become independent The brand was also awarded the Savitri Sanmaan Award in 2017 by Maharashtra One.