The Savage Edge

Episode 7 Sales Isn't About Closing, It's About Building Relationships!


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🎙️ Episode 7 – The Four Pillars in Action

In this episode of The Savage Edge, Gerry Savage brings the Four Pillars of Sales—Honesty, Integrity, Knowledge, and Genuine Interest in People—into real-world context by showing how they shape and elevate the sales conversation.

This episode is about more than just "getting through the call." It’s about showing up the right way so trust can take root.

You’ll learn:

  • Why genuine interest isn’t just a soft skill—it’s a sales edge
  • How to find common ground and adapt your style to the person in front of you
  • What knowledge looks like in a fast-changing market
  • And why honesty and integrity aren’t slogans—they're strategies

Whether you're new to sales, rebuilding your rhythm, or leading a team, this episode reminds you that every great sale starts with one thing: a real relationship.

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The Savage EdgeBy Gerry Savage