More quick fire Sign Offs from Liz and Lydia...this time we delve into the tricky area of Marketing Myths. You all know them...the urban legends that said with enough certainty sound credible but crumble under any close scrutiny... Perhaps a little reminder to challenge the sweeping statements for 2025Any Myths we've missed we'd love to hear about them! - drop us an email with your comments of questions - ⁠[email protected] New episodes every two weeks – don't forget to subscribe! Or follow us on: Instagram instagram.com/thesignoffpodcast TikTok tiktok.com/@thesignoffpodcast