More quick fire Sign Offs from Liz and Lydia...this time we delve into the tricky area of Marketing Myths. You all know them...the urban legends that said with enough certainty sound credible but crumble under any close scrutiny... Perhaps a little reminder to challenge the sweeping statements for 2025Any Myths we've missed we'd love to hear about them! - drop us an email with your comments of questions - ⁠[email protected] New episodes every two weeks – don't forget to subscribe! Or follow us on: Instagram instagram.com/thesignoffpodcast TikTok tiktok.com/@thesignoffpodcast

Clash of the titans or is it. Lydia and Liz pop the can on the age old rivalry of Pepsi vs Coke and we take the Pepsi Challenge. We discuss this very interesting case study and let slip when Coke stopped putting actual cocaine in Coke. Any comments or points you think we've missed - we'd love to hear about them! - drop us an email with your comments of questions - ⁠[email protected] New episodes every two weeks – don't forget to subscribe! Or follow us on: Instagram instagram.com/thesignoffpodcast TikTok tiktok.com/@thesignoffpodcast

Trends...from the interesting to the slightly odd ...we love a good trend. Listen to Liz and Lydia have a good old chin wag about what we think will be interesting for 2025Any comments or points you think we've missed - we'd love to hear about them! - drop us an email with your comments of questions - ⁠[email protected] New episodes every two weeks – don't forget to subscribe! Or follow us on: Instagram instagram.com/thesignoffpodcast TikTok tiktok.com/@thesignoffpodcast

Last one of the year for The Sign Off ! This time Liz and Lydia are taking a wander through Christmas adverts. The great, the good and the grotty! Find out what the perfect festive ad recipe looks like. If anyone has any favourites we haven't mentioned drop us an email or message us on our socials. Merry Christmas everyone!!

We all love a good meme. We are big fans. It shows the humanity and the humour on the internet. But and this is a big but ...can brands join in on the joke without it being cringe? Reiss and Lol Cats get honourable mentions.

We couldn't resist...so many people talking about it and so...so...many thoughts about it..we had to comment. This is us jumping on the Jag story with our very witty and insightful comments.

The 3rd exciting instalment of The Sign Off is out! This time Liz and Lydia are discussing AI. Its impact on automation, creativity and Nobel Prizing winning team with Demis Hassabis from DeepMind. The Terminator and Elon Musk's I-Robots are featured with a bit of dooms daying but see if it does get it the Sign Off ...eventually?

Join Liz and Lydia for the next exciting episode of The Sign Off! This time they are discussing some of the key themes in political messaging, considering some of the similarities used by parties on both sides of the pond, just in time for the 2024 Presidential Election. The focus is slogans not tactics or personality...well that was the intention.

Welcome to the first episode of The Sign Off, where Liz and Lydia chat about marketing and related topics. This week's we look into the Paris Olympics and the pros and cons of Sport Event sponsorship which led to a wider discussion around sport and athlete sponsorship.

We would love to hear from you - drop us an email with your comments of questions - ⁠[email protected]