A continual challenge for preparedness and response leaders is communicating their story. Dr. Murray Nossel, author of Powered by Storytelling: Excavate, Craft, and Present Stories to Transform Business Communication, shares insights and examples from his 30 years of helping individuals and organizations become better story tellers. Hint: It starts with listening and emerges from “the inside out.” This is NOT about media strategy. It is a lively exploration of how to communicate more effectively and authentically with internal and external audiences.