If you’re struggling to grow revenue you might not have the right tools. Today you need more than a CRM. You need a revenue growth platform that includes marketing automation, sales automation commonly known as a CRM, and you need a service platform to ensure your prospects and customers get everything they need all through their time with your company. These tools help automate communication, track behavior, provide the ability to upgrade the prospect’s or customer’s digital experience with your company and they give you the data you need to uncover insights that should fuel your ongoing optimization activities. Without technology like this, you’ll be working in the dark and running highly inefficient efforts to do what today’s buyers need from you. What we’ll cover in the show –

· What today’s marketing automation technologies can do for you

· How you can be sure if your CRM is helping you or hurting you

· Why you also need customer service technology to go with your marketing and sales tech

· Why you should want a platform-based tool, as opposed to point solutions

· How these tools uncover fascinating insights that drive your action plans and improved results