The GTM Pack Show

Episode 70: B2B testing strategies, attribution, & SEO insights


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In this episode of The GTM Pack podcast, we interview Canberk Beker, Head of Growth at HockeyStack (YC S23) based in London, UK.

In this conversation, we dig into:
šŸ’” Growth strategies that all B2B SaaS companies should be testing
šŸ’” Why B2B marketing attribution is broken
šŸ’” HockeyStack's data on touchpoints needed to close a deal
& more!
#b2b #gtm #growth #marketingattribution

...more
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The GTM Pack ShowBy Assetmule