<p>In this episode of The GTM Pack podcast, we interview Canberk Beker, Head of Growth at HockeyStack (YC S23) based in London, UK.

In this conversation, we dig into:

💡 Growth strategies that all B2B SaaS companies should be testing
💡 Why B2B marketing attribution is broken
💡 HockeyStack's data on touchpoints needed to close a deal

& more!

#b2b #gtm #growth #marketingattribution</p>

In this episode of The GTM Pack podcast, we interview Canberk Beker, Head of Growth at HockeyStack (YC S23) based in London, UK. In this conversation, we dig into: 💡 Growth strategies that all B2B SaaS companies should be testing 💡 Why B2B marketing attribution is broken 💡 HockeyStack's data on touchpoints needed to close a deal & more! #b2b #gtm #growth #marketingattribution

<p>In this episode of The GTM Pack podcast, we interview Canberk Beker, Head of Growth at HockeyStack (YC S23) based in London, UK.

In this conversation, we dig into:

💡 Growth strategies that all B2B SaaS companies should be testing
💡 Why B2B marketing attribution is broken
💡 HockeyStack's data on touchpoints needed to close a deal

&amp; more!

#b2b #gtm #growth #marketingattribution</p>

Episode 70: B2B testing strategies, attribution, & SEO insights

A podcast about all things go-to-market. Hosted by Jorge Soto, Co-Founder at AssetMule, on this show, we interview top business leaders from CEOs to product marketing professionals in an effort to learn how the best go-to-market! Jorge is a long-time startup entrepreneur who has worked at top technology companies in Silicon Valley and New York such as Twitter (now X), MoPub (sold to Twitter), and more.

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Episode 70: B2B testing strategies, attribution, & SEO insights

Episode 70: B2B testing strategies, attribution, & SEO insights