The Clean Energy Edge

Episode 70: Clean Energy Has A Messaging Problem...And It's Costing Us Projects

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Clean energy isn’t struggling because of the technology.

It’s struggling because of how we talk about it.

The economics work. The technology works. And yet—projects are getting delayed, misinformation is everywhere, and communities are pushing back harder than ever.

So what’s really going wrong?

In this episode of The Clean Energy Edge Podcast, Russ Bates sits down with Jacob Yang—a clean energy marketing and communications strategist—to break down one of the most overlooked issues in the industry: messaging that doesn’t connect.

We get into:

  • Why clean energy marketing often misses the mark
  • The difference between educating vs selling (and why it matters)
  • How misinformation spreads—and how to actually address it
  • What’s actually resonating with homeowners and businesses right now
  • Why rising energy costs are changing the conversation
  • And how companies need to rethink communication heading into 2026

    • If policy isn’t doing you any favors, messaging has to carry more of the weight.

    And right now—clean energy has a gap.

    This conversation breaks down how to fix it.

    👉 Connect with Jacob:

    Website: https://thecleanenergymarketer.com
    LinkedIn: Jacob Yang

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    The Clean Energy EdgeBy russbp