Live from the Golf Course Superintendents Association of America Conference in sunny San Diego, we welcome one of our program's biggest supporters Mr. Matt Lawell of the Golf Course Industry magazine. We dive into some incredible stories about our experiences and the work that he has done over the past three years, including a recent podcast that a couple of our students took part in with the discussion of GEN Z and the impact they will have on the industry. Be sure to listen! This is an awesome conversation about everything at the GCSAA Conference and Trade Show.