Observe, Orient, Decide, Act - OODA Loop. If you haven’t heard about this framework before, OODA Loop was developed by Strategist and US Air Force Colonel, John Boyd. It’s a four-step process for making effective decisions in chaotic and high-stress situations. Doug and Jess take this framework, dig into it, and walk through how we can utilize this framework in our business.

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Thanks for listening and remember to just say no to shitty RevOps!