In this episode of ADHD Founders Unfiltered, Tania and Kate tackle one of the most common (and sometimes exhausting) traits of the ADHD entrepreneurial brain: Shiny Object Syndrome.

We’ve all been there, that electric surge of excitement for a new project, a fresh software tool, or a "pivotal" business idea that hits at 2 AM.

But why does our interest skyrocket so fast, only to plummet just as quickly?

Today, we’re looking past the distraction and diving into the actual brain chemistry that makes "the new" feel so addictive.

If you’ve ever felt like a "jack of all trades, master of none," or if your desktop is a graveyard of bookmarked ideas, this episode is your guide to understanding your brain and regained focus.

Enjoyed this episode? Tell us on Instagram @adhdfoundersunfiltered We’d love to know: what is the last "shiny object" that distracted you?