During Covid, and as the lead for a corporate culture transformation initiative in a $20B project in Africa  and Europe, Luis brought his passion for fitness to life and developed a global Fit & Fun at Home  program to help with the physical and mental wellbeing of the corporate project teams worldwide that  was incredibly well received.

After an overwhelming success in impacting not only the personal wellbeing of participants but also helping to improve cross-functional work within the company, he decided to pursue his passion for  fitness and healthy living full time and developed an innovative online wellness and fitness app that he  named World Record Fitness, inspired by his extraordinary achievements as a multiple Guinness World  Records holder.

Luis has established a staggering 20 official fitness Guinness World Records, all of them after his 50th  birthday! Listen in as we discuss how to do what others think is impossible.